Brand

Designing the perfect Fashion Smartphone

Designing the perfect Fashion Smartphone

Let’s just get one thing straight, Fashion and Technology don’t mix well. It’s not that they can’t blend well, it’s just that they don’t. They never really have, and I’m hoping that does change in the (near) future, for everyone’s¬†benefit. Fashion Brands have tried to expand into the booming Technology Sector for years without ‘much’ succ... »

The Worlds Top 3 Brands – Google, Apple, Microsoft

The Worlds Top 3 Brands – Google, Apple, Microsoft

For those of you who have studied the Marketing sector and Business sector (check and check to both of those for this Editor), you would know the value and importance of Brand Value, Brand Knowledge, and Brand Awareness. Obviously everyone who has lived, is aware of Google, Apple, and Microsoft so Brand Knowledge is checked on that front, even if people have obvious negative perceptions about indi... »