Apple announces the iPad Mini, starting from $329
Apple’s event took place last night and while we were up for it, our website was having issues so we refrained from posting till now. However, one of the big things to come out of the event was actually the iPad Mini, which was the worst kept secret in Apple’s history since the iPhone 5 (something which has become a regular occurrence). The iPad mini is more of a slightly bigger iPod Touch, though Apple would rather associate this with an iPad 2 for which it shares similar specs with (though we think it looks alarmingly similar to a Galaxy Note. Lawsuit for Samsung?). Let’s get down to the gritty specs:
- Processor: Dual Core A5 Processor
- Display: 7.9-inch display with 1024 x 768 resolution
- RAM: 1GB
- Storage: 16, 32, & 64GB
- Camera: 5 megapixel iSight Camera with Facetime HD Front Facing Camera
- Battery: Unknown, up to 10 hours battery life
- Weight: 308 & 312 grams
- Thickness: 7.2mm
- OS: iOS 6
- Optional: LTE
So as you can see, the iPad mini is a true iPad in every sense, but a small and slimmed down version of the iPad. The truth of the matter is that the iPad 3 was selling so well that they didn’t need an iPad mini, but the sudden resurgence from tablets such as the Nexus 7 & Kindle Fire’s have forced Apple to compete on a like for like level. Is it a smart move? Only time will tell, though the pricing won’t exactly be helping matters against similarly sized Android models. The iPad mini starts at a astonishingly high $329 for the 16gb Wi-Fi model and goes as high as $629 for the 4G 64GB variant. That is some high pricing and while it will most certainly sell (most Apple branded products do sell well), we can’t help but think Apple missed out on absolutely demolishing the lower end tablet market if they had only knocked their pricing down $50 to $100. We’re sure Android tablet makers would have taken a sigh of relief once they saw the mini’s price.
On another note, we didn’t think the price or announcement took the wind out of Microsoft’s Surface tablet. Sure it made a sizable impact, considering these are rival tablets (regardless of size, the iPad 4 is also there to compete), but has it made enough of an impact to deter potential buyers who are seriously considering the Surface from not buying it? We don’t believe so. We do think (based on early reviews) that the Surface is in desperate need of quite a few updated to make it the lean mean machine it’s made out to be, though we can’t be sure how long those will take. Other than that, the iPad mini looks to be a good product for students and people who feel 10-inches is too big a tablet for the bigger iPad’s.
Pre-orders for the iPad mini come in both Black and White, and start on the 26th of October (starting at $369 in Australia).