Nokia and Nicky Minaj Shut down Times Square for the Lumia 900

Nokia and Nicky Minaj Shut down Times Square for the Lumia 900

Nokia promised to launch the Lumia 900 off in style by shutting down Times Square with a special guest, and that’s exactly what they did. Nokia teamed up with pop superstar Nicky Minaj to Launch the Lumia 900 in a way that has never been done before, by literally taking over Times Square (video billboards et all). Minaj herself sang 3 songs (accompanied by backup dancers) much to the enthusiasm of the 1000+ strong crowd, while Lumia 900 signs rested in the background.

While short, it seemed to be a great start by Nokia to promote their Lumia 900 phone in a big way, with Nicky Minaj thanking Nokia and later posing with the phone while photographers flashed away (on their cameras dammit). The show ended with DJ Doorly remixing one of Minaj’s most popular songs currently ‘Starships’ along with a cool video display (much like London’s Deadmau5 event).

While this is a good start, we still don’t feel it’s enough (especially since Nicky Minaj continues to use that monstrosity of a phone called a ‘BlackBerry’). We hope Nokia have another free concert lined up somewhere for more promotional activites, because they’ve got to keep pushing if they want the phone to really sell well. Have a look at a few videos below, from the Nicky Minaj/Nokia Event as well as some Nokia promotional videos for the Lumia 900.


Founder and Chief Editor of Techin5, currently based in Melbourne Australia. Has always had a deep appreciation of Technology and how it helps people, which led to the birth of Techin5. You can follow me on Twitter at @jubbing and on Instagram