How Mobile Applications Played a Vital Role in Enhancing Social Media Interaction

How Mobile Applications Played a Vital Role in Enhancing Social Media Interaction

Note: This is a guest article by Eva K. Eva K. is a Freelance and Staff writer who writes informative & creative articles on Technology for various technology company. Her expertise are in writing articles related to internet providers, wireless broadband, Social media etc.

Smartphones are not as proprietary as you might think. The vast majority of apps designed to make your social interaction with your friends and social network members better, are transcendent of specific platforms, working on all the major brands of Smartphone and mobile device.

One of the most notable advancements in the role of the mobile device in social media is its size and speed. Since the iPad brought a new way of going mobile to the table, larger screens and bigger speeds have enabled even more complex and engaging social media interaction possible on the move. In essence your iPad or tablet (or your smartphone) becomes a portable portal into a whole other world.

Apple opened the floodgates back in 2008 when it launched its App Store, which allowed approved distributors (famously, they get a simple yes or no answer when they submit apps, so don’t try to work out on what conditions one app is approved and another rejected!) to retail their apps to iPhone users. Microsoft and Google both followed suit, with Windows Phone Apps Stores and Google Apps Stores ensuring that the Windows Phone and Android markets were cared for too.

In certain cases the popularity of social media sites (Facebook and Twitter still top the list for smart phone manufacturers)meant that their functionality became a basic part of the device – so on iPhone and Android, for example, you can get onto Facebook or Twitter without using a third party app to enjoy the process. That said, some non proprietary apps for Facebook and Twitter have gained popularity as alternatives to the installed social media functions on smart phones – TweetDeck being a prime example – because they work better, enhancing the experience.

Ah yes. That’s the word. “Enhancement” is what it’s all about. All social media apps are designed to enhance the way in which you interact with your social network – by allowing you to Tweet about things directly from the screen, without having to separately open Twitter; by letting you update your Facebook status with the text of comments you have made on other sites. It’s all about melding all these platforms into one big social activity – in a way, making your smart phone or mobile device mimic the actions of your brain (which is basically just a massive media control centre that makes links between appropriate platforms as it needs to).

Another premium example of the above was the launch of Facebook Messenger (2011) – an app that let you send instant messages to your Facebook friends using the phone, rather than having to fire up the site on a PC or laptop. This technology has expanded now to allow all Facebook conversations to hold their thread no matter where and how you have them – so you can reply directly to an email (from your phone) sent by Facebook and that reply becomes part of your Facebook conversation.

The next step? Facebook is thinking about incorporating voice calling and video in the same app, so you can effectively communicate through Facebook’s own service in any way you want to. Similar ideas have been put into practice (without the video and voice options) by eBuddy, an app that lets you talk to friends through any registered instant messaging platform. So people using IM, Yahoo, MSN log into their normal messenger and eBuddy users can respond to them all without having to juggle different sites.

Here’s a question: at what point does social media interaction prevent us from enjoying the real world? I used to work in a pub, where Friday nights would be full of young kids sitting at the bar all engaged in their little glowing screens and hardly bothering to talk at all – until they got drunk that its. But then I’ve also seen the evolution of social media apps, and the ways in which those apps help you communicate faster and easier across a range of platforms, greatly enhance interaction between people, and their enjoyment of their world. You only have to look at someone uploading their wedding photos straight from their phone into the social media stream to see that.


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