Highlights of the Windows Phone New York Event
For those of you unaware, a 6 story Windows Phone was put up in Herald Square New York, to showcase the latest phones coming into the USA, and not to mention to create awareness of Windows Phone 7.5 aka Mango. For all intense purposes, it seemed to be a critical success, with massive crowds being pulled in thanks to different events being held inside the giant phone such as a 7.5 minute makeover, a proposal, real life plants vs zombies, music artists (such as Far East Movement) and even free pizza for the crowds.
The making of the Windows Phone was quite interesting as well to watch, as you’ll see in the time lapse video below:
Furthermore, Microsoft put together this 2 minute video showcasing some of the best highlights of the event, and everytime we watch it we wish we were there! Still, great effort by Microsoft by stepping their marketing game up but in all reality they do need to take this kind of marketing overseas so that more people are aware of their products.