Deadmau5 and Nokia bring down the hau5

Deadmau5 and Nokia bring down the hau5

So for those of you unaware, Nokia was holding a free concert in London on the 28th, featuring world famous DJ (and one of my favourites) Deadmau5. The free concert was held as part of Nokia’s Lumia 800 marketing campaign and the main draw apart from Deadmau5 himself was the 4D effect on the building which you can see in the video. The Video Effects took place on the entire surface of the Millibank tower as Londoner’s were entertained by the amazing visuals created by the Nokia team with Deadmau5 which all led up to the Lumia 800 being displayed on the tower itself at the end of the videos.

We have to say Nokia have done a fantastic job in promoting their phones across Europe thus far and it seems to be paying off as the Lumia 800 seems to be in high demand. It’s a great start, and we enjoyed watching the video and wish we could have been there to witness it first hand to see how to atmosphere was there. It’ll also be interesting to see how much of an impact this fantastic marketing stunt has on sales of the Lumia 800.

Furthermore, we hope Nokia bring’s this kind of Marketing Blitz to the USA and Australia (as well as Asia) when the phones are released in the individual regions, because that’s how one would get people excited about their product – with free concerts. Keep it up Nokia.


Founder and Chief Editor of Techin5, currently based in Melbourne Australia. Has always had a deep appreciation of Technology and how it helps people, which led to the birth of Techin5. You can follow me on Twitter at @jubbing and on Instagram