Battlefied 3 sells 5 million copies in it’s first week

Battlefied 3 sells 5 million copies in it’s first week

Electronic Arts (EA) today have told us that that the fantastic Battlefield 3 has been so popular around the world, that sales have crossed over 5 million units in the first week alone! This figure, obviously based on internal sales estimate is a rather big deal for the folks as EA, because this has now become their fastest selling game ever! While the marketing has been great throughout the year, especially since our first look at the game back in March, the game was propelled by word of mouth and critics alike who have rated this game very highly since it’s release last week (Critics gave the game an average above 80 on consoles and above 90 in PC). Now obviously these estimates are from October 30th, so you can expect the game to continue selling well into November, such is the beauty of the game.

Battlefield 3 also continues to set EA online records such as:

  • 2.5M Facebook fans with new posts from fans made every 9 seconds
  • On Twitter®, fans are tweeting about the game every 10 seconds
  • Battlefield 3 fans executed 73M savior kills, 48M revives and destroyed 67M vehicles

EA were also pleased to announce that despite the highest amount of server usage rates was the highest-ever in their history, and their Server stability was solid throughout, resulting in 98.9% stability across the weekend when the servers actually went live (especially in Australia). “From Tokyo to Los Angeles, Sydney to London, millions of fans have been playing all weekend long — we are overwhelmed by the global response to Battlefield 3,” said Patrick Soderlund, Executive Vice President of the EA Games Label. “It is extremely gratifying to deliver an entertainment experience that delights our fans, and to have the opportunity to introduce new people to the franchise. Already, we are seeing unprecedented play times and online activity which is very rewarding. This launch solidifies Battlefield as a leading entertainment brand.” And we can do nothing but agree as sales figures have so far beat estimates (some expected Battlefield 3 to get 8 million sales after it’s first month, and we have a feeling that number might be crossed a little sooner).

Of course, it doesn’t hurt that DICE’s Frostbite 2 game engine is powering Battlefield 3, as the game looks amazing inside and outside. As for us at Techin5, EA were kind enough to send us a copy of Battlefield 3 for PS3 to review, so we’ll try to get that review up within the week as our copy arrived yesterday. We’ve already tried it on the PC, so we’re looking forward to playing it on the console.

The big question will be, how will Battlefield 3 sales stack up against Modern Warfare 3 sales when it is launched a week from today. Either way, it’s a great comeback from EA who have struggled recently against the more popular COD series from Infinity Ward. For now, stay tuned for our BF3 review, coming very soon.

PRESS RELEASE:

BATTLEFIELD 3 SELLS 5 MILLION UNITS IN FIRST WEEK

The Fastest-Selling Game in EA History Propelled by Great Reception from Critics and Player Word-of-Mouth

SYDNEY, Australia . – November 1, 2011 – Electronic Arts Inc. (NASDAQ: ERTS) today announced that based on internal estimates, Battlefield 3™ has sold through five million units in the first week globally, making it the fastest-selling game in EA’s history. The outstanding retail performance is driven by critic’s reviews averaging above 85 on console and above 90 on PC.* Word-of-mouth from gamers is also driving sales – Battlefield 3 now has more than 2.5M “likes” on Facebook®. Following the tradition of all games in this storied franchise; Battlefield 3 includes a superior multi-player experience. Consumers have logged-on in unprecedented numbers to team up and join the battle. Server stability was solid in the first weekend, delivering EA’s highest-ever usage rates. While some players experienced intermittent outages of online services due to high volume, internal estimates show that servers and service uptime stabilized to roughly 98.9% throughout the weekend, ensuring that players were connected and enjoying the game. With a commitment to support the game as a software service, EA is listening to consumer feedback and is making daily updates and improvements to ensure an optimal online experience for all.

Battlefield 3 continues to set new EA records this weekend**:

  • 2.5M Facebook fans with new posts from fans made every 9 seconds
  • On Twitter®, fans are tweeting about the game every 10 seconds
  • Battlefield 3 fans executed 73M savior kills, 48M revives and destroyed 67M vehicles

“From Tokyo to Los Angeles, Sydney to London, millions of fans have been playing all weekend long — we are overwhelmed by the global response to Battlefield 3,” said Patrick Soderlund, Executive Vice President of the EA Games Label. “It is extremely gratifying to deliver an entertainment experience that delights our fans, and to have the opportunity to introduce new people to the franchise. Already, we are seeing unprecedented play times and online activity which is very rewarding. This launch solidifies Battlefield as a leading entertainment brand.”

Battlefield 3employs the state-of-the-art Frostbite™ 2 game engine that creates a massive sense of scale, completely destructible environments and enables players to pilot a range of vehicles from jets and tanks to choppers and jeeps. With the addition of Battlelog, the Battlefield social network service, fans can stay connected as they rise to the challenge to become one of the world’s best soldiers. To accompany the game, Orion Publishing released a novel called Battlefield 3: The Russian written by the highly decorated ex-SAS operator and best-selling author of Bravo Two Zero, Andy McNab, with co-author Peter Grimsdale. McNab worked with the creative team at DICE to ensure the authenticity of today’s warfare is experienced in the single player, co-op and multiplayer campaigns.

The Battlefield franchise began in 2002 and has risen to international acclaim over the last decade. Developed by DICE in Stockholm, Sweden, the series has sold 40M units life-to-date. Since the launch of the first title, Battlefield 1942™, DICE has released 17 games and expansion packs in the Battlefield franchise; all with the series’ signature open sandbox gameplay, vast array of military vehicles and an emphasis on social multiplayer with friends.With the release of Battlefield 3, DICE takes the franchise – and the shooter category – to new heights with the introduction of the advanced Frostbite 2 game engine technology and the Battlelog social network.

Battlefield 3 is available now in Australia and New Zealand for the Xbox 360® videogame and entertainment system, PlayStation®3 computer entertainment system and PC. Battlefield 3 is rated MA15+ by the Australian Classification Board. Fans of the game and DICE can purchase merchandise online at the all-new DICE store at Store. For more information on Battlefield 3, please visit www.battlefield.com, and for the latest news on Battlefield please visit http://www.facebook.com/battlefield or follow us on Twitter® at www.twitter.com/battlefield.

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  • According to Metacritic as of October 31, 2011.

**As of October 30, 2011.


Founder and Chief Editor of Techin5, currently based in Melbourne Australia. Has always had a deep appreciation of Technology and how it helps people, which led to the birth of Techin5. You can follow me on Twitter at @jubbing and on Instagram