Is Apple getting Cocky? Sues Food Company for a logo that barely looks like theirs…

Is Apple getting Cocky? Sues Food Company for a logo that barely looks like theirs…

Look we get it Apple, you want to sue anyone and everyone who infringes on your patents and logo’s, after all you’ve got an image and brand to protect. The problem is, you can sue when you know you’ve got a good case, but this… this is something different. Apple have just sued Sichuan Fangguo Food Co for stealing their logo. Yep, totally makes sense except for the part it doesn’t look anything like Apple’s logo (just saying). Rather, it looks more of an infringement on LG’s logo, but they’ve stayed quiet about it and haven’t taken any actions against the Food Company. Our question is, is Apple getting so cocky that they’re suing any company that remotely resembles their iconic ‘Apple’ logo (even if it only resembles maybe 10% of it)?

In all fairness, it’s almost like LG was waiting for Apple to take care of all the legal works required for this. Perhaps the leaf on the logo is apparently too close for comfort for Apple? Frankly it boggles our minds. Fangguo CEO Zhao Yi had this to say “There’s a leaf so you can tell it’s an apple, but it also contains two Chinese characters… The orientation is also different, and ours is a totally different shape… Besides, when I started Fangguo, I had never even heard of Apple.”

And before you go saying it’s impossible for Yi to have never heard of Apple, the chances are actually quite possible considering that Yi first registered their logo in 1997 (just as Steve Jobs returned to Apple). So our advice to Apple? Get off your high horse and stop pointless and frivolous lawsuits that have almost nothing to do with logo.

Source: Gizmodo


Founder and Chief Editor of Techin5, currently based in Melbourne Australia. Has always had a deep appreciation of Technology and how it helps people, which led to the birth of Techin5. You can follow me on Twitter at @jubbing and on Instagram
  • http://www.CravingTech.com/ Michael Aulia @CravingTech.com

    Wow.. 
    Apple really is love suing every possible person and company out there, it’s crazy

    Microsoft should sue Google too because the Chrome logo looks like Windows Media Player 😛

  • Anonymous

    Haha yea, it’s just getting silly now.

    And lol, funny you mention that because whenever someone say’s that I think of this – http://www.broerse.net/wordpress/wp-content/uploads/2009/06/the-inspiration-behind-the-logo-design-of-google-chrome.png

  • http://www.CravingTech.com/ Michael Aulia @CravingTech.com

    Haha yeah, I saw that pic before which triggered my reply 😀 I think there’s another one as well but I’m too lazy to Google to show it to you lol

  • Anonymous

    I’ve probably got a faint idea about what you’re referring to so it’s fine lol.