Fujitsu IS12T Windows Phone pricing announced, wallets left unamused

Fujitsu IS12T Windows Phone pricing announced, wallets left unamused

The Fujitsu IS12T is expected to be the first Windows Phone Mango Device to be released, and it seems to be a Japanese only device for now. It’s an interesting looking phone with some fancy features which certainly put it ahead of a lot phones, and unfortunately it seems so does the price. Local Japanese Carrier KDDI who have exclusive right (or so it seems) in Japan for this device, have announced the pricing and we have to say we are not in the least bit amused, and neither will our wallets should we purchase this device. Pricing:

  • New retail price $958
  • MNP retail price $753
  • New price with 2-year contract $458
  • MNP price with 2-year contract $252
(MNP price is for NTT DoCoMo and Softbank users switching to KDDI)
Holy moly! Did the iPhone 4 even cost that much in Japan? The answer is no – iPhone 4 32GB cost $624 at launch (without contract). It’s most certainly a disappointing pricing that has been set by KDDI, and we fail to see why people would be willing to spend that much in Japan when there are clearly many more options for lower pricing. This is despite the IS12T having cool features such as having a 13.2 MP camera, 32GB of storage, not to mention the phone is waterproof and it’s running Mango.
We can only hope that should this phone ever make its way out of the Land of the Rising Sun, that the current prices don’t follow suit because lets face it, that would make the phone an utter failure. Especially when going up against the iPhone 5 which is expected within the next month or two. Don’t get us wrong, we would love to get our hands on this phone, but not at the cost of excessive pricing. Let’s hope the people of Japan think otherwise, or else this phone will not sell well. What does everyone else think on the pricing? Let us know in the comments.
Source: phone Arena

Founder and Chief Editor of Techin5, currently based in Melbourne Australia. Has always had a deep appreciation of Technology and how it helps people, which led to the birth of Techin5. You can follow me on Twitter at @jubbing and on Instagram