Microsoft lowers Windows Phone App Prices in Australia
Fresh on the heel’s of Apple’s announcement about lowering Apple app prices in Australia, Microsoft has also responded by lowering their app prices in the Australian Zune Marketplace. Clearly Apple’s move has prompted Microsoft to react, not wishing to be left behind the curb and officially noticing that our Australian Dollar is stronger than the US Dollar. It’s a good move if they want Australian users to adopt the Windows Phone 7 Operating System (OS).
It seems that $0.99USD apps are priced exactly the same in Australia ($0.99AUD). It’s certainly a nice drop, especially when the old price for a 99 cent USD app was AU$1.18 ( roughly US$1.25 ), so clearly the structure has been made fairer for us Aussies. Other price brackets that have been changed are:
- US$0.99 -> AU$0.99 ( used to be AU$1.18 )
- US$1.29 -> AU$1.49
- US$1.99 -> AU$2.49 ( used to be AU$2.73 )
- US$2.99 -> AU$3.49 ( used to be AU$3.64 )
- US$4.99 -> AU$5.49 ( used to be AU$5.91 )
- US$9.99 -> AU$10.49
So clearly it’s not ALL the same, but like Apple’s pricing, it’s a damn good start. It seems that other countries (such as Switzerland, Canada, and The United Kingdom have also noticed price drops in their region, so kudos for this Microsoft, especially RIGHT before the Mango update). Let’s hope these price’s not only stick, but get better in the future.